In case you were wondering what bicycles, Northeast LA and the local economy had in common with the holiday season, we wanted to bring a very exciting and fun event to your attention!
You may have been following our pilot project, the Northeast LA Bicycle Friendly Business District (NELA BFBD), launched back in February in an effort to to bring more people to local businesses by bicycle. The plan to achieve this includes implementing bicycle infrastructure enhancements to the neighborhood like bike lanes, corrals, and repair stations; offering promotional incentives to people arriving by bicycle; and overall, encouraging customers and employees to take local trips to business corridors on bicycles rather than in cars.
Since we last blogged about it, we have established a Steering Committee of local stakeholders including representatives from the Eagle Rock and Historic Highland Park Neighborhood Councils, the Occidental College Urban and Environmental Policy Institue, local non-profit organizations, and active transportation advocacy groups like C.I.C.L.E. and LACBC. The NELA BFBD represents a collaboration and partnership between businesses, the community, and the City to accomplish shared goals of community building and economic development.
After many months of meetings, the Steering Committee has planned a kickoff event: SHOP – RIDE – NELA Holiday Edition. The bicycle ride, led by C.I.C.L.E., will take place on Saturday December 13th, from 9:30am-12:30pm, and traverse 3.6 miles of Northeast LA’s most vibrant shopping corridors. The ride will meet at METRO’s Highland Park Gold Line Station and make shopping and dining stops at LADOT’s two local business-sponsored Bicycle Corrals: the York Bl Corral located at 5000 York Bl (sponsored by Cafe de Leche) and the Colorado Bl Corral soon to be installed at 2136 Colorado Bl (sponsored by Core Club LA). Riders of all ages and abilities are encouraged to join this leisurely ride!