- Karina Macias, LADOT Bike Program Graphics Guru
2014 is a big year for the LADOT Bike Program identity! For the past 8 months we’ve been blessed with the ultra talented Karina Macias, our pro-bono consultant who designed new Bike Program stickers, spoke cards, and took the Bike Program graphic identity in an entirely new direction. The Bike Blog took a moment to sit down with this graphics mastermind to get to the bottom of her brilliant design strategy.
Bike Blog: Why #BikeLA?
Karina: “We wanted to encourage a community, within social networking, of people who ride their bicycle in LA. [#BikeLA] would be the easiest way for bicyclists to share their ideas and stories. This is the Bike Program’s way of identifying with them and building a community around bicycling.”
Bike Blog: Why green?
Karina: “Bikes mean money… I mean, green is a comfortable color. The Spring Street bike lanes are green and it makes bicyclists feel comfortable.”
Bike Blog: What about the spoke cards? I see there’s a golden ticket…
Karina: “With the City of LA’s growing bikeways network, I felt this was the Bike Program’s way of giving bicyclists a golden ticket to a transportation network, to pedal powered transportation.”
Bike Blog: And the anatomy of a safe bike?
Karina: “That stems from my own ignorance of what a safe and well maintained bike should look like. I wanted to share with everyone what I researched.”
Karina also designed a very handy spoke card that outlines the rules and regulations every Los Angeles bicyclist should know and carry on their bike. The card includes both State and LA City bicycle laws.
We are so proud of these new promotional materials! Please stop by an outreach event soon to stock up on our fun, informational, and awesomely designed stickers and spoke cards!
And, if you want, you can follow Karina on Twitter! @kmacfromla